Alissa approaches real estate much like the magic in baking. She’s known for some funky cake designs but the foundation of her real estate career was really inspired by her days working in local restaurant landmarks and, later, owning two top hair salons. These experiences left her expertly interested in all things Athens. Her approach to real estate is akin to perfecting a recipe--she meticulously combines 28+ years local knowledge, a pinch of innovation, and a wealth of relationships. In her world, real estate isn’t about transactions it’s about alchemizing desires in to reality, about intuition, about making sure every transaction with friends is as smooth and satisfying as the icing on a cake.
Marketing--It’s what people care about when selling a home: knowing the market, knowing the compelling features of their personal home and knowing how to talk about these features persuasively.
You see, marketing is in my DNA. I grew up with it. My father owned a well-respected marketing research and consulting firm in Atlanta and provided advise to companies like Exxon, Texas Instruments, Georgia Power, Ritz Carlton, and McKee Baking (makers of Little Debbie). I negotiated eating a lot of Nutty Buddy bars.
Voted Best Real Estate Agent in Athens Banner-Herald’s Reader Polls for 2015, 2016 and 2017 and as co-owner of both bob (SALON) and Republic Salon, I have more than twenty-eight years of business experience in client services, quality assurance, and project management.
For the highest-end clients, Alissa prioritizes privacy and security with the added exclusivity of many listings being shared primarily via word of mouth, with truly one-of-a-kind features from the extremely private or physically irreplaceable.